BRITTANY WIRTHLIN
MARKETING & CONTENT STRATEGY
Hi! I'm Brittany Wirthlin.
With over a decade of experience in brand marketing, I have honed my expertise in data-driven strategies, creative content delivery, and campaign optimization. What sets me apart is my proven ability to bring creative visions to life in a way that not only resonates with audiences but also generates substantial return on investment. From managing influencers to crafting compelling video content and boosting social media engagement, I have consistently achieved results, including substantial channel reach and audience engagement.
One of my standout accomplishments includes navigating heavily regulated environments to create a groundbreaking pharmaceutical testimonial video series, demonstrating my ability to innovate within challenging constraints. My tenure at MannKind and Kaiser Permanente underscores my track record of success in strategic digital initiatives, stakeholder engagement, project management, and brand perception enhancement.
With a growth mindset and entrepreneurial spirit, I am always eager to build new skills, tap into fresh perspectives, and adapt to evolving landscapes, ensuring continued success in driving impactful marketing strategies.
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MY APPROACH
I firmly believe that human-first experiences are the cornerstone of building brand affinity, guiding consumers along their purchase journey, and fostering lasting loyalty. To achieve this, I maintain an unwavering curiosity, delving into research data to unearth insights, and orchestrate successful outcomes through unequivocal collaboration.
I thrive on pushing boundaries, embracing novelty, and adapting strategies on the fly. I'm not afraid to improvise practical approaches until we reach the optimal solution.
SKILLS
How I acheive results
Brand Strategy + Planning
Leverage user insights and research to create a strategy and plan that aim to drive action, membership retention, and sales growth. Collaborate with cross-functional teams to identify opportunities to address specific consumer pain points.
Content Strategy + Messaging
A brand can’t effectively tell its story without a consistent message. I help define the shared messaging framework and create a system to speak to consumers in their language and connect them to the brand.
Creative Development + High-Quality Execution
Storytelling to spread brand love through video, podcast, website, blog and social content, bringing content to life in collaboration with creative, channel, advertising and digital teams. I possess the unique ability to bridge creative and technical teams to fulfill a project - without compromising quality.
I'm also deeply focused ensuring utmost user support for a delightful brand experience, online and offline, keeping the end-to-end consumer experience in focus.
Full Journey Support
I am deeply committed to ensuring exceptional customer support, both online and offline, to deliver a delightful brand experience. My focus remains squarely on the end-to-end consumer journey, ensuring that every touchpoint leaves a lasting impression of the brand's excellence.
Ahmed Raza, Data Analytics, Kaiser Permanente
“Brittany's ability to absorb complex analytics insights - and then not only communicate them to others, but incorporate those learnings into marketing initiatives - made for a great strategic partnership. She seeks out data-driven approaches to her strategies and is unafraid of taking on organizational challenges.”
Carla Nikkel, Exec Director, Commercial Strategy & Ops, MannKind
"Brittany is a passionate professional that gives her all to every initiative...she is dependable, creative and willing to go above and beyond for the success of the company. She lights up the room and brings positive energy to her surroundings."
Rachel Cooley, Director of Digital Marketing, MannKind
"Brittany's work ethic is impeccable, and she was always able to juggle multiple projects and goals with apparent ease. Where I felt she excelled on the marketing team was digging deep to understand the brand at its core, mapping out the customer journey and building a messaging framework that would ladder back up to the business goals and overall strategy."
